Privacy Policy – Contour Couture Ltd Last updated: 28/10/2025 This Privacy Policy describes how Contour Couture Ltd (“we”, “our”, “us”) collects, uses, and shares your personal information when you visit or make a purchase from our online store at www.contourcouture.co.uk (“Website”). By using our Website, you agree to the collection and use of information in accordance with this policy. 1. Who We Are Contour Couture Ltd is a company registered in England & Wales (Company No. 12175077) with its registered office at 54 Victoria Road, Swindon, UK, SN1 3AY. For data-protection purposes, we are the data controller of your personal data. You can contact us about this policy at info@contourcouture.co.uk. 2. Personal Data We Collect We collect information from you in several ways: (a) Information you provide to us • Name, email, phone number, and billing/shipping addresses. • Payment information (processed securely by our payment partners). • Account-registration details if you create an account. • Communications (emails, forms, messages). • Preferences for marketing or newsletters. (b) Automatically collected information When you browse our Website, we automatically collect: • Device and browser data (IP address, web browser, time zone). • Information about how you interact with our store (pages viewed, products clicked, referrer URL). • Cookies and similar technologies (see Section 9). (c) Order information When you make a purchase, we collect: • Name, billing/shipping address, phone number, email, and payment details. This data is necessary to process, confirm, and deliver your order. 3. How We Use Your Information We use your personal information to: • Process and fulfil orders, payments, and deliveries. • Provide customer support. • Send order updates and service-related messages. • Improve our Website and marketing through analytics. • Detect and prevent fraud or misuse. • Send promotional emails (only with your consent or under “soft opt-in” rules). 4. Legal Basis for Processing We rely on the following legal grounds: • Contractual necessity – to process your purchases. • Consent – for optional marketing and cookies. • Legitimate interests – to improve our services, manage operations, and prevent fraud. • Legal obligation – to meet HMRC, consumer-protection, or data-protection requirements. 5. Sharing Your Personal Data We only share your data with trusted third parties to help run our business: • Shopify Inc. – hosts our online store platform. • Payment processors – such as Shopify Payments, Stripe, PayPal, or Klarna. • Delivery partners – e.g. Royal Mail, DPD, Evri. • Analytics and advertising tools – such as Google Analytics, Meta (Facebook/Instagram) Ads, or Shopify Pixels. • Professional advisers – accountants, legal advisors. These third parties only process data in line with our instructions and applicable law. We never sell or rent your personal data. 6. International Data Transfers Shopify’s servers may be located in the US, Canada, and other countries outside the UK and EEA. Whenever data is transferred internationally, appropriate safeguards (such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses) are applied to protect your information. 7. Data Retention We keep your personal information only as long as necessary: • Order records – 7 years (to comply with tax laws). • Marketing data – until you unsubscribe or withdraw consent. • Website analytics data – typically 26 months (if not deleted earlier). You can request deletion of your data anytime (see Section 8). 8. Your Rights You have the following rights under UK Data Protection Law: • Access – request a copy of your data. • Correction – update inaccurate information. • Erasure – ask us to delete your data. • Restriction – limit how we use your data. • Data Portability – request your data in a reusable format. • Objection – object to marketing or legitimate-interest processing. • Withdraw consent – at any time. To exercise any rights, email info@contourcouture.co.uk. If you are unhappy with our handling of your data, you can complain to the Information Commissioner’s Office (ICO): www.ico.org.uk. 9. Cookies & Tracking We use cookies to enhance your shopping experience, including: • Strictly necessary – site functionality, cart, and checkout. • Performance & Analytics – to understand usage and improve site design. • Functionality – remembering preferences and login details. • Marketing & Targeting – to show relevant ads on other platforms. You can manage or disable cookies in your browser settings. More information: https://www.aboutcookies.org. 10. Email Marketing We may send you marketing messages if you: • Opt-in to receive them; or • Are an existing customer (soft opt-in). You can unsubscribe at any time using the link in our emails or by contacting info@contourcouture.co.uk. 11. Data Security We apply appropriate technical and organisational measures to protect your information, including: • SSL encryption on all web pages. • Secure Shopify checkout and payment gateways. • Access controls and employee training. 12. Children Our Website and services are not directed to anyone under 16. We do not knowingly collect personal data from minors. 13. Business Transfers If we sell or merge our business, your data may be transferred to the new owner under the same privacy safeguards. 14. Changes to This Policy We may update this Privacy Policy occasionally. Updates will appear on this page, and the “last updated” date will change accordingly. Continued use of our site after updates means you accept the revised terms. Contact Us For questions about this policy or your personal data, please contact: 📧 info@contourcouture.co.uk 📍 Contour Couture Ltd, 54 Victoria Road, Swindon, Wiltshire, SN1 3AY, UK